If you’re interested in the 2014 Honda Civic, Honda is asking you to keep one thing in mind: #LoveToday. Honda is promoting the all-new Civic Coupe and Si Coupe with a multiplatform “One More Thing to Love about Today” video campaign, which will include contributions from pop culture icons Adventure Time and Nyan Cat and blues rock band Vintage Trouble, among others.
According to Mike Accavitti, senior vice president of auto operations at American Honda Motor, the idea behind the campaign is exactly what its name indicates: getting people “to focus on the positive and consider what they love about today.” Both the 2014 Honda Civic Coupe and Si Coupe promise to make your day better thanks to more stylish exteriors, increases in horsepower and fuel economy, and technological features that will add more convenience to your drive.
You’ll be able to see the 30-second ad everywhere from MTV, Spotify and SoundHound to MSN’s and Yahoo!’s homepages. You can also watch the two-minute YouTube video titled Today is Pretty Great” below.