If someone were to give a title to the modern era of the automotive industry, it would probably have to be considered the Golden Age of Eco-Friendly Vehicles.
The consumer push for more fuel-efficient vehicle options has permeated the industry, so much so that many automakers have extended those green-friendly initiatives to factory practices, too. Therefore, it comes as no surprise that Interbrand’s list of the Best Global Green Brands for 2014 is filled with a number of top auto manufacturers — with Ford headlining this year’s rankings.
With 90 percent of its new model lineup available with EcoBoost engines, including the all-new 2015 F-150, Ford was able to ascend to the No. 1 spot on Interbrand’s annual list. Ford was also lauded for reducing the amount of CO2 emissions at its worldwide facilities and for its recent plan to decrease the waste it sends to landfills by 40 percent.
Honda, a fixture in most eco-friendly lists, was named the third greenest global brand. Much like Ford, Honda has made a conscious effort to reduce CO2 emissions in recent years and “has achieved virtually zero waste to landfill at production facilities in North America.” In addition, the automaker has expanded its hybrid and electric vehicle lineup, along with introducing Earth Dreams Technology to the U.S. with the release of the 2014 Honda Accord Hybrid.
Right behind Honda was Nissan, the fourth greenest brand in the world, according to Interbrand. Not surprisingly, Nissan stood out for some of its futuristic plans — notably a zero-emission New Mobility Concept. Volkswagen and Hyundai also made the list, checking in at No. 16 and No. 40, respectively.