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Honda Unveils Innovative Ad Campaign to Highlight the All New HR-V

2016 Honda HR-V Ad Campaign

The all new Honda HR-V has just “hatched”

In sync with the launch of the all-new 2016 HR-V Crossover, Honda has launched an original advertising campaign illustrating their history of innovation that led to this new crossover that gets everything right.

The campaign is made up of two distinctive TV spots, “Give and Take” and “Great Thinking Inside.” “Give and Take” takes a lighthearted approach to depict a literal molding of people’s faces, stretching and pulling ears, chins and foreheads to express the truth that it’s difficult to get everything just the way you want it. The new HR-V has found that no-compromise sweet spot where everything is perfect.

“Great Thinking Inside” appeals to Honda enthusiasts’ sense of nostalgia. With the Honda Prelude, del Sol, Element and others set in Russian-nested-doll fashion, the advertisement shows how one good idea leads to another, and how Honda’s continuous building on past successes have arrived at its latest iconic car, the HR-V Crossover. Sammy Davis Jr.’s “Gonna Build a Mountain” provides a classic, memorable soundtrack.

“The versatility, sleek design and advanced technology of the all-new HR-V Crossover provides a multi-dimensional element that will appeal to a variety of people,” said Jeff Conrad, senior vice president and general manager of the Honda Automobile Division of American Honda Motor Co., Inc. “The vehicles in ‘Great Thinking Inside’ are iconic Honda models that demonstrate our evolution of thinking, while ‘Give and Take’ illustrates our dedication to innovations, we’re proud to continue this track record with the all-new HR-V.”

The New 2016 Honda HR-V Commercial

The New 2016 Honda HR-V Commercial

Simple, eye-catching print work conveys the idea that big isn’t the only way to versatility. Print insertions will be seen in Road & Track, Autoweek, MotorTrend and more and will be in the form of magazine fold-ins. Unfolded, the car stretches out to show a bigger vehicle. Folded in, the ad depicts the HR-V Crossover and all the cargo items it can transport.

The new Honda HR-V is poised to be a top contender in the newly popular subcompact crossover segment. If you have not yet seen Honda’s newest creation in person, come on down to AutoFair Honda in Manchester, NH and have a look!


Next-Generation Hydrogen-Fuel-Cell-Powered Honda in the Works

Honda Hydrogen-Fuel-Cell CarInnovation is on the horizon, and Honda made it clear at this year’s Detroit Auto Show that it has no plans of slowing down its ground-breaking plans for the future. The automaker is looking to usher in a new era of innovation, all starting with its next-generation hydrogen-fuel-cell car. Aside from its clear eco-friendly benefits, the all-new vehicle will also come equipped with Honda’s first-ever turbocharged engine.

Scheduled for a 2016 release, the FCV Concept Car is expected to offer a refueling time of approximately three minutes and up to a 300-mile driving range. The cutting-edge components of the car will be packaged in a sleek body designed with aerodynamics in mind. You don’t have to worry about losing out on space either, as five passengers will be seated comfortably in the FCV Concept Car.

Honda already has one other fuel-cell vehicle on the market, the FCX Clarity, though it’s only leased to select drivers who live near the required hydrogen refueling stations in Southern California.Currently, there are only 12 hydrogen fueling stations, but as many as 50 are projected to be running by the time these the FCV Concept Car is ready to hit the road. The FCV will first debut in Japan in March of 2016 before Honda brings it over to U.S. soil.

It’s hard to tell when this eco-friendly new car will arrive in Massachusetts, however, we do have a wide selection of other efficient Honda vehicles already available at our Honda dealership in Plymouth. Speak with our staff about the benefits of buying or leasing a new Honda today, and schedule a test-drive in your favorite to see first-hand why so many drivers gravitate toward new Honda models.

Honda Announces $50 Million Initiative to Provide Solar Power to Customers and Dealerships

Honda Solar PowerAre you looking to make a positive impact on the environment by using solar energy, but don’t feel as though you can afford or acquire the tools to do so? Well, if you drive a Honda or Acura vehicle, we’ve got good news for you. Honda and SolarCity renewed their partnership with a new fund that is expected to finance a $50 million commitment that will place solar power in the hands of customers and dealerships at a much cheaper cost.

This is great news for eco-friendly drivers, as they can support the environment with not only the car they drive, but also the home they live in. The initiative, which aims to address air pollution and particulate emissions from home, business and transportation use, will cover the costs of solar equipment and installation for homes and dealerships that support the cause.

This commitment will allow customers and dealerships to pay less for solar electricity than they do for electricity from utilities, with insurance, repairs and monitoring service included.

“Our partnership with Honda is creating local jobs and helping to address air pollution, water pollution and climate change,” said SolarCity CEO Lyndon Rive. “Honda’s commitment is making a difference for the economy and the environment.”

The two companies made a large splash last year when they funded a $65 million commitment, which they deemed very successful in encouraging the use of solar power in homes and businesses.

This initiative to make solar energy more available to Honda customers should come as no surprise to Honda fans. The automaker is passionate about creating advanced technology that addresses environmental and energy-based concerns that exist in our society. This is evident in a variety of Honda products, including its more fuel-efficient gasoline engines, hybrids, fuel cell electric vehicles and the use of natural gas.

If you’d like more information on this program, or would like the keys to your own eco-friendly Honda so that you can join the green revolution, visit our Honda dealership in Manchester today!

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