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Ford C-MAX

“Upside” Trumps “Poolside” in Ford Vs. Cadillac Ad Battle

Recently, you might have seen the “Poolside” commercial for the Cadillac ELR coupe. The slick ad stars Neal McDonough as a confident and aggressive self-made man who values the hard work he’s put in and all the material possessions he’s earned as a result.

What you may not have seen is the clever, shot-for-shot parody commercial Ford made, entitled “Upside,” which spotlights a plug-in hybrid car for a driver who has a slightly different set of priorities.

Ford’s ad stars Pashon Murray, who is the founder of sustainable agriculture organization Detroit Dirt and who represents a considerably humbler financial demographic – and one with more ecological motivations – than her Cadillac-driving counterpart. Detroit Dirt is in fact a real company, one that recycles organic garbage, like food scraps and manure, into compost to promote greener living. “Upshot” is a great send-up that features a more eco-friendly vehicle in the Ford C-Max, a playful advertising jab at Cadillac and a generous helping of “sass.” Check out the ad below!

If this car commercial has your wheels spinning, too, you can find plenty more vehicles at our Ford dealership in Manchester, New Hampshire. Visit AutoFair Ford today! If you’re in search of a car that perfectly matches your own lifestyle, it’s certainly worth a look… n’est-ce pas?

Nissan's Project Titan and Wounded Warrior Project

Nissan Teams Up with Wounded Warrior Project for the Second Phase of “Project Titan”

It may be impossible to create a truck as tough as David Guzman and Kevin McMahon, two Iraqi War veterans, but Nissan wants to design one that will help them get around the Alaskan terrain.

For the second phase of Nissan’s crowdsourcing project “Project Titan,” Nissan has partnered with Wounded Warrior Project, a nonprofit organization committed to helping soldiers and families of soldiers wounded in action adjust to life back in the States. The new mission, as Nissan describes it, is to develop a vehicle “outfitted with customized equipment designed to meet the unique needs of two injured service members who have been selected to take the ultimate outdoor adventure behind the wheel of Nissan’s brawny full-size pickup.”

Guzman and McMahon, both of whom were injured during their respective military services, were chosen by Nissan and Wounded Warrior Project to go on a multi-day, off-road journey through Alaska in a customized 2014 Nissan Titan truck. The Titan fan base played its part by sending in design ideas for the truck that will help the two veterans get the job done.

“Our goal is to create a truck that will cater to the individual needs of these fearless Warriors, and the only way we can do that is by pushing Titan to its limits with features never-before-seen on a Nissan full-size pickup,” said Fred Diaz, senior vice president of sales and marketing, parts and service at Nissan North America.

The winning submission of the 2014 Titan will be well equipped to handle the difficult Alaskan terrain: a 5.6-liter V8 engine enables to pickup to generate 317 horsepower and 385 pound-feet of torque and tow up to 9,500 pounds. It also includes Nissan’s Utili-track Bed Channel System for even better cargo-hauling capability and a built-in navigation system to help Guzman and McMahon find their way around Alaska.

Pickup Wars: 2015 Ford F-150 King Ranch, Platinum Are Among Jimmy Fallon’s Finalists (Video)

Jimmy Fallon had only been the host of “The Tonight Show” for about three weeks when he sent the automotive industry into frenzy.

On the March 7 episode, Fallon declared that he wanted to spend one of his upcoming paychecks on a pickup truck. And as with so many things these days, this simple exchange got social media buzzing. Ford was the first automaker to tweet at Jimmy Fallon – offering him a 2015 F-150 King Ranch, which is yet to hit the open market – and it didn’t take long for American automakers Chevy and Chrysler to follow suit.

Since then, Fallon has narrowed his list of potential pickup truck purchases to four, including the new Ford F-150 King Ranch and F-150 Platinum editions. The Toyota Tacoma and Ram 1500 are also in the running. recently came out with some recommendations for Fallon, which included the F-150. Find out why it made the cut!

Update: Fallon selected the 2015 Ford F-150 King Ranch for his next vehicle purchase.

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